As the internet rapidly becomes the fastest growing medium in the world to find local businesses, online stores, and countless use full resources. Less than savvy internet users are realizing that by using any of the major search engines it is greatly easier, and faster to find exactly what they are looking for through keyword search. Even when it comes to searching for businesses on the internet , the major search engines always out perform the yellow pages hands down. There are several factors that come into play that make the major search engines a superior choice in today’s advertising market. Here are several reasons why:
- Unbiased Listings: Organic searches separate their paid listings from organic listings. Yellow Pages premium listings are usually from out of town advertisers with ads that display first on the yellow page results, whereas Search Engine Listings will display the most relevant content on their search results in a way that is easily distinguishable to site visitors.
- Most internet users have use a major search engine such as Google, Yahoo, and Live Search as their primary search provider. These search engines have advanced Seach Capabilities which make it easy for anyone to find exactly what they are looking for. Most users do not go to yellow pages listings to find a business.
- Cost Effectiveness: If you are a local business owner then you already know that print advertising can be a very expensive endeavor with little or no Return On Investment. Internet Marketing costs can be substantially less than print advertising or yellowpages internet marketing when done in a sensible and strategic manner.