Brand Awareness
Phil is watching videos on YouTube about outdoor adventures in Alaska. The videos show Phil some ads about a new brand of outdoor gear called Acme Outdoors. Because Phil is an avid outdoorsman, he sees more Acme ads on many outdoors websites that he visits. Now that Phil has been exposed to Acme's products, he's developed trust and a positive attitude towards the brand thus creating brand awareness. Brand Awareness is an ideal way to promote new businesses, events, travel destinations, new products and services.
Influence Consideration
Hank is planning a backpack trip to Yosemite and he needs to buy hiking boots. Hank sees an ad on a outdoors themed website while doing his research. The ad showcases Acme Outdoors's line of hiking boots. Hank notices that Acme's boots are really great and have outstanding features. Hank clicks on the ad and visits the Acme website to learn more. As a result, Hank buys the boots. Consideration Ads are an important touchpoint in the marketing process because it can influence people's buying decisions.
Drive Sales & Leads
Sue is searching Google for yoga studios near her on a mobile phone. The search results show an ad offering a free trial membership. More importantly the yoga studio is located just 2 blocks away. The ad's call to action is to schedule an appointment by clicking on the ad's phone number. As a result, sue clicks on the ad and schedules an appointment. Sue signs up for a full membership. This type of ad generated a lead that resulted in a sale. Google Adwords is great way to drives sales or generate leads because it reaches the people who matter.
Google Search Network
Google receives 3.5 billion search queries a day. Because of the sheer volume of search queries, Google Search is an ideal place to reach people looking for what you have to offer. Here you can advertise to people on Google Search, Google Play, Google Shopping, and Google Maps. In fact you can reach people on Google's search partners sites like Youtube and hundreds of third party websites.
Google Display Network
On the Google Display network you can show text, image, rich media, and video ads to over 90% of people on the internet. A major benefit of this is that you target your customers with keywords and topics, as well as by interest and specific websites. The Display Network is a powerful way to increase sales, generate leads, build loyalty, improve brand awareness, and engage with people who matter.
Remarketing
Remarketing is a perfect way to reach customers after they've visited your website. As a matter of fact, remarketing is my favorite way to show tailored ads to paying and non paying customers alike. As a Certified Google Adwords Consultant, I'll develop high performance remarketing lists that work well for your business as well as meet your business objectives.
