As a Certified Google Adwords Consultant, I can reach the people who matter most to you. In fact, Google recognizes me as a professional with a high level of advertising expertise. If you are looking to build brand awareness, drive traffic, get leads or make online sales, then Google Adwords is right for you.
How Does Google Adwords Work
Phil is watching videos on YouTube about outdoor adventures in Alaska. The videos show Phil some ads about a new brand of outdoor gear called Acme Outdoors. Because Phil is an avid outdoorsman, he sees more Acme ads on many outdoors websites that he visits. Now that Phil has been exposed to Acme's products, he's developed trust and a positive attitude towards the brand thus creating brand awareness. Brand Awareness is an ideal way to promote new businesses, events, travel destinations, new products and services.
Hank is planning a backpack trip to Yosemite and he needs to buy hiking boots. Hank sees an ad on a outdoors themed website while doing his research. The ad showcases Acme Outdoors's line of hiking boots. Hank notices that Acme's boots are really great and have outstanding features. Hank clicks on the ad and visits the Acme website to learn more. As a result, Hank buys the boots. Consideration Ads are an important touchpoint in the marketing process because it can influence people's buying decisions.
Drive Sales & Leads
Sue is searching Google for yoga studios near her on a mobile phone. The search results show an ad offering a free trial membership. More importantly the yoga studio is located just 2 blocks away. The ad's call to action is to schedule an appointment by clicking on the ad's phone number. As a result, sue clicks on the ad and schedules an appointment. Sue signs up for a full membership. This type of ad generated a lead that resulted in a sale. Google Adwords is great way to drives sales or generate leads because it reaches the people who matter.
The examples above are for illustration purposes only. Start a project briefing to see how I can grow your business with Google.
Discover The Power of Google Adwords
I'll make sure that your ads reach people who matter at every important step of the sales funnel. As a certified Google Adwords consultant, I understand how, where, and when to show your ads. To demonstrate, see the types of Google Adwords Campaigns that I can apply to your project.
Google Search Network
Google receives 3.5 billion search queries a day. Because of the sheer volume of search queries, Google Search is an ideal place to reach people looking for what you have to offer. Here you can advertise to people on Google Search, Google Play, Google Shopping, and Google Maps. In fact you can reach people on Google's search partners sites like Youtube and hundreds of third party websites.
Google Display Network
On the Google Display network you can show text, image, rich media, and video ads to over 90% of people on the internet. A major benefit of this is that you target your customers with keywords and topics, as well as by interest and specific websites. The Display Network is a powerful way to increase sales, generate leads, build loyalty, improve brand awareness, and engage with people who matter.
Remarketing is a perfect way to reach customers after they've visited your website. As a matter of fact, remarketing is my favorite way to show tailored ads to paying and non paying customers alike. As a Certified Google Adwords Consultant, I'll develop high performance remarketing lists that work well for your business as well as meet your business objectives.
Why Hire A Certified Google Adwords Consultant?
If you are serious about your brand awareness, driving influence and increasing sales then Google Adwords is right for you. Because of Google Adwords's robust advertising features and powerful targeting tools, I can effectively build smart marketing campaigns that will grow your business. Find out if Google Adwords is right for your business by starting a project briefing.