If you aren't tracking your online marketing campaigns, then you're wasting your time and money. With Google Analytics, we can find out which marketing campaigns work and which ones don't. We can also discover where on your website users lose interest in your products or services. But tracking your marketing campaigns is just the beginning. Google Analytics comes with powerful testing tools and audience building features that will help you reach your business goals and take your business to new heights. As a Google Analytics Consultant, I'll ensure that your marketing campaigns perform at their best.
Why Google Analytics is Important to Your Business
Google Analytics is the heart of my "smart approach" to internet marketing. Here's a few examples of how Google Analytics can help grow your business.
Having a great user experience is an important part of online marketing. If you're getting traffic but aren't meeting your business goals, then the user experience may be the problem. This can be caused by technical problems such as your messaging, loading issues, bad design or a broken site. Google Analytics will help me find and improve user experience problems so that your customers can easily complete their desired actions.
We can find smart ways to improve your online marketing experience with Google Analytics. It's important to know which marketing channels work the best at meeting your goals. With Google Analytics, I'll get intimate details about your visitors such as age, gender, location, interests, and in market segments. As a result, I'll create great content that speaks to your customers and helps grow your business. Finding opportunity is the key to your success.
Goals can be defined as when a customer makes a purchase or fills out a form. On mobile apps a goal could be defined when a user passes a level on a game or clicks on a button. In fact, we can track any type of user action as a goal. Sky's the limit when in comes to conversion tracking. Goal tracking is the most important part of evaluating your online success. As a Certified Google Analytics Consultant, goal tracking is a crucial part of your online success.
Google Analytics Consulting
Measurement & Analysis
Defining a measurement plan is the first step to understanding if your business objectives are being met.
Understanding whether or not your e-commerce tactics work will help us improve your online sales.
Event tracking helps us understand how your customers interact with your website. This data also helps us create customized ads for your customers.
Now that we're tracking your goals, let's improve your conversion rates. Google Analytics helps you meet your business objectives more efficiently.
Why Hire a Certified Google Analytics Consultant?
There is a big difference between installing Google Analytics on your website vs. creating a solid measurement plan. If you are really serious about growing your business online, then a solid measurement plan is in your cards. As a Certified Google Analytics Consultant, I'll ensure that your measurement plan is accurate, insightful, and meaningful. In fact, I use Google Analytics to measure and optimize all of my online marketing campaigns. And so should you!