Learn from These Companies That Tweeted Like Champs During the Super Bowl
Looking for tips and advice on how to best use social media for your business’ online presence? The recent Super Bowl between the San Francisco 49ers and the Baltimore Ravens provided a great opportunity to learn from some really creative uses of Twitter.
One of the biggest pieces of news out of the Super Bowl was a blackout that occurred in the stadium during the game. Like any unexpected event with many eyes watching, some companies knew that viewers would head to Twitter to share their anger, jokes, and try to figure out what was going on.
The trick to great Twitter usage is keeping an eye on events related to your industry or just society at large. Then you have to post something with the right hashtag and more importantly, something that attracts attention.
Jordan Valinsky at the Daily Dot describes five companies that displayed this very use of Twitter and got plenty of attention for it. Oreo made a post that said “Power out? No problem.” with a picture of an Oreo surrounded by darkness and the text, “You can still dunk in the dark” written below. Jackpot!
Tide showed their know-how by integrating a clever saying with the #blackout hashtag. They put white text over a black background that said the same as their tweet: “We can’t get your #blackout, but we can get your stains out.” Another winner.
PBS tweeted a great statement. They said, “This might be a good time to think about alternative programming” encouraging people to shift to other stations during the Super Bowl blackout. Funny, timely, and to the point.
As you can see, all of these companies took advantage of a timely event that plenty of people were talking about. They then tweeted quickly, but made sure to say something that included their brand and touted their products, all while being entertaining and clever. That’s a solid recipe for timely tweets.
Setting up your business’ Twitter to run on mobile is a great way to ensure that whoever tweets for you can stay on top of the news and get a tweet out in a timely manner. It takes a little extra work, but the exposure is worth it.