Social Media Marketing
Reach the people who matter most to your business with pinpoint accuracy
Social Media Marketing is rapidly becoming the go-to online marketing channel for many businesses. As a matter of fact, 78% of people in the U.S. have a social media account. What's even more exciting is that those users spend an average of 1.66 hours per day using social media. This means that we can reach people who matter most to your business with pinpoint accuracy. Me and my associates are true social media marketing gurus. We consistently produce viral content that's engaging and meets your business goals. We specialize in Social Media Marketing Services for brands, events, travel destinations and small businesses.
Why Social Media Marketing Works
Jeff see's a post by a popular tourist attraction that he follows. Jeff likes that post and makes a comment. Jeff's friend Cindy which also follows this tourist attraction see's Jeff's comment and decides to like that post. Mary is friends with Jeff and Cindy and they all have common interests. Because Cindy and Jeff liked "the tourist attraction's" post Mary will also see it. Mary ends up following the tourist attraction's page.
A popular tourist attraction in California wants to get people to visit their location and spend money. The tourist attraction writes an article titled "The Best Road Trips in California". Jeff really likes what he sees and mentions his friends Cindy and Mary to read the article. Jeff's friend Mark sees the shared content and likes the tourist attraction's page. Jeff, Mark, Mary and Cindy are now planning a road trip to California.
Jeff is researching car rentals for his upcoming road trip to California on the internet. One of the websites has a tracking pixel installed and it is now tracking Jeff. After a few hours, Jeff decides to take a break from his research and he visits Facebook. While browsing his news feed, Jeff sees a spectacular offer on Car Rentals from a website he visited. Jeff books the car rental and likes the page.
The scenarios above are examples of how your content may be marketed on social media. The possible campaign types that we might employ are limitless.
Preferred Social Networks
I prefer working with these social networks because of their sheer volumes of user engagement.
1.79 billion people use Facebook. Chances are that people who matter most to your business are on Facebook right now. Facebook has been proven to be effective for a wide range of attractions, events, products and services. For this reason, Facebook is my favorite social media marketing platform.
Instagram is the perfect place to visually drive brand awareness and engagement. This social network is all about sharing compelling images and video. Today Instagram has over 500 million active users. Instagram's high engagement rates make it a rock solid social media marketing platform.
Twitter is another great social media platform to promote your brand, products, services, and attractions. This micro-blogging platform is all about starting conversations 140 characters at a time. Here we can create content that invokes thought, creates reactions, and drives website traffic. It's amazing what 140 characters can do for you.
Ah, the holy grail of viral marketing. YouTube is famous for it's viral potential and stories of millionaire success. Many aspiring artists have tried and failed at going viral on this major social media network. While going viral is not that easy, YouTube has many of tools that will get your video in front of millions of viewers.
How Much Does Social Media Marketing Services Cost?
The cost of a well built social media marketing campaign depends on 5 variables. 1. The time it takes to create meaningful content that will be loved by all. 2. How much time it will take to post all that wonderful content to social media. 3. Time spent on targeting the content to people who matter most. 4. The cost to promote your content on social media. 5. The costs for building a solid social media profile.
Contact me to see if Social Media Marketing is right for your business. Don't worry, I won't bite.